We follow our noses a lot. Sometimes it's because it's hard to see the road ahead.
What
Mist Can Do
by SashaQ
The Anthropology of the 21st Century:
The 'Actually' Generation
by DG
As
MacLaren says in Travelers: Welcome to the 21st. It's where
it all happens.
I am a
native of the mid-20th century: my black-and-white Cold War childhood was
followed by a psychedelic adolescence. Unlike Slartibartfast, I know way too
much about early Sixties sitcoms. I also attended university during the great
age of the hippie anthropologist. You know - no, you probably don't - the era
when Carlos Castaneda and Kurt Vonnegut were both awarded degrees in
this science.
'Take
Anthro!' a friend crowed. 'It will change your life!' I didn't – schedule too
full of labs and languages – but I read all the books: Cows, Pigs, Wars, and
Witches; Rats, Lice, and History; Cat's Cradle (which was what the
University of Chicago accepted in lieu of Vonnegut's thesis); and, eventually,
every single one of Castaneda's Don Juan books.
So, in
the spirit of that kind of anthropology, I proceed to study the state of
human behaviour in the post-post-postmodern age of Now. Do I have a grant for
this? Er, does being on Social Security count? I have always regarded being an old-age
pensioner as a sort of academic fellowship entitling one to be
tale-teller-in-residence for the young'uns.
The most
basic thing I have discovered in my study of Homo postmodernicus is that
they have an unquenchable thirst for explanations – the more plodding and
basic, the better. Take Youtube, please (a reference nobody is going to get):
the pattern is to utter a provocative question, followed by the announcement
that this 'will change everything', and then cut to a plea for contributions.
After the due admonition to 'like and subscribe, and visit my Patreon,' the
explanation can begin.
Usually
about twenty nanoseconds after the Big Bang. If you're remotely familiar with
the subject matter and don't really want to watch the speaker reinvent the
wheel from first principles, you would be wise to avail yourself of the
fast-forward button: they'll get to the subject at hand about ten minutes or so
before the end, or about 45 minutes from where you are currently listening.
The 21st
century likes to hear itself talk. It also, apparently, likes to listen,
judging from the incredible number of likes on these Youtubes. If likes and
follows are anything to go by, the ability to bore other people stiff seems to
be a recipe for howling success these days.
The
trick isn't to be original: snapping up a topic that has already worked for
your competitors is a tried-and-true method. Go steal some ideas from Simon
Whistler. Or the h2g2 Edited Guide, if it's ever online again. I swear the
Whistler oeuvre has cribbed off some of my own entry topics. (Mine are better.
Maybe they'll reappear someday.)
It is
also not necessary to be accurate. Don't do your own research. Nobody's going
to fact-check you, as long as you say things that everyone believes anyway. It
doesn't matter if your jokes are lame. The key is in simplification.
Explain
everything at least three times. Repetition is the ticket. Slow down every
process. Explain every factoid. Is your story about people? Tell us what they
were thinking and feeling – in excruciating detail. If you don't know,
make it up.
Tell us
what happened. Then tell us again. In the end, it doesn't even matter that you
forgot to answer the burning question you led with, or that the
everything-changing factoid you teased the listener with never materialised.
It
doesn't matter because by now, your audience's brains are almost completely
numb. They don't care what you're talking about, only that you are nearly
finished and they can go to Tiktok and look at memes for awhile. The relief at
the end of one of these Youtubes is palpable. Even the speaker seems happier
that it's all over.
The
uninformative informational video is one of the 21st century's most creative
inventions. It is designed to combat the besetting mental malaise of the time:
information overload. IO is the curse my generation saddled you all with. On
behalf of them all, I apologise. We were too curious. Now you need to shut off
the flow before your heads explode.
A nice,
soothing video purporting to explain all about some absolutely unimportant
factoid is just what the witch doctor ordered. I'm sure I read this in one of
Marvin Harris's anthropology essays.
Next
time I'll try to explain something easier, like telling Europeans why the Three
Stooges are funny. The resulting hour-long video will change everything!
(The
following video-explainer has an AI voiceover. It is intended ironically.
Don't cancel me.)
Quote of
the Day
Soldiers
are citizens of death's gray land,
Drawing
no dividend from time's to-morrows
Siegfried
Sassoon, 'Dreamers'
War Memorial #5:
St Nicholas-in-Castro
by Bluebottle
Every
day until the day I still call Armistice Day, Bluebottle will be presenting a
war memorial from somewhere. Today he takes us to Carisbrooke Castle on the
Isle of Wight.
(I
didn't, the zoo lady did.)
by DG
TTFN,
Dmitri
Gheorgheni, Editor


That is a lovely church memorial.
ReplyDeleteInteresting about online videos and things - someone does something and 'goes viral' so other people try to do the same thing in the hope that they can 'go viral' too, but it just fills up the feed with samey stuff (which then breeds an industry of people/bots who will 'like' things in return for a portion of the profits of going viral)...
Talking of anthropology, I'm reading 'Watching the English' by Kate Fox. It's 565 pages about us but does mention Johnny Foreigner in relation to English sense of humour, protocol, dire food etc (puzzled is the word most used about us). It's a best seller that I only discovered accidentally after reading 'Full English' by Miriam Margolyes, on much the same subject.
ReplyDeleteI take it the scorpion is in a Emperor, which are not very poisonous. This is like the European scorpion, which is much smaller and non poisonous as well and has taken up residence on the London underground at a remote southern station (Ealing Broadway - advisory needed as using my feeble memory not AI to check)